2005 CONVENTION
On April 21 - 23, the California Cheese & Butter Association held its
40th Annual Convention at The Lodge at Sonoma. The theme "Standing on
the Shoulders of Giants - Honoring Our Pioneers" provided the
underlying message throughout the seminars and activities.
Friday's seminars were highlighted with updates by Bruce German/Ph.D.,
UC Davis on the ongoing health research done at the school relating
to dairy products, in general and butter, specifically. Also
presented was a historic and contemporary perspective of the dairy
industry by Joe O'Donnell, Ph.D. California Dairy Research Foundation.
The annual Butter Trend Report was offered by Bud Touhy/Vice President
Challenge Dairy Products, Inc.
Seminars held Saturday morning were lead off by the Cheese Report
detailed by Jim Taylor/Cacique, USA. California state legislative
information relating to the dairy industry was outlined by David
Viviani/Sonoma Foods as well as updates to the CCBA Scholarships by
Jennifer Mullen/Modesto Convention and Visitor's Bureau.
The main topics for Saturday were a historic and contemporary
dairy perspective prepared by Peggy Biltz/CEO, Dairy Council
of California. John Bruhn, Ph.D. brought cheese industry innovators
information through his presentation of a review of state and national dairy food
pioneers and leaders. Christine Bruhn,
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The
Newsletter of the California Cheese & Butter Association 
SEPTEMBER 2005 Lisa Waters, Editor Ph.D. concluded the seminar portion of the activities by offering a consumer perspective on the research of cheese and other dairy products as a source of important nutrients, especially calcium. Activities throughout the 3-day seminar included a Friday afternoon golf tournament held at the difficult StoneTree Golf Club in Novato. Later that evening the "40 Years Ago - 1965" (60's attire) wine and cheese reception, dinner and dancing was enjoyed by all attending. Saturday evening's semi-formal dinner and program was held in the historic Barrel Room at the Sebastiani Winery and included a silent auction to benefit the CCBA Scholarship program as well as installation of the officers and board of directors for 2005-2007. The new officers for the next two years are: Barry Zuroff/Horizon Sales Corp. - President, David Viviani/Sonoma Foods - 1st Vice President, Terry Fyffe/Churny Co. - 2nd Vice President, Jennifer Mullen/Modesto Convention and Visitors Bureau - Treasurer. The Board of Directors include: Heather Holtslander/Select Trade Sales and Marketing, Chere Hedges/Tony's Fine Foods, Bud Touhy/Challenge Dairy Products, Inc., Renae Nelson/Mission Controls College of Automation, Jim Lowes/Wisconsin Milk Marketing Board and Jim Taylor/Cacique, USA. The program for the evening included David Freedheim/California Milk Advisory Board providing a historic (and humorous) look back on the 40 years of the CCBA conventions. The entertainment for the evening was capped by Peter Girardot, tenor and Maria Piganati, soprano from the San Francisco Opera offering famous Italian opera selections.
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CCBA WELCOMES NEW BOARD MEMBERS Jim Lowes of Wisconsin Milk Marketing Board was appointed to the CCBA Board of Directors and unanimously approved. Jim has been an active member of the CCBA for several years and has been a strong supporter of our events. Jim has been with the WMMB for 6 years, and has worked in the food industry for 26 years. We are very happy to have Jim as a member and as a Director of the CCBA. Jim Taylor or Cacique USA was appointed to the CCBA Board of Directors and approved. Jim has been a member of the CCBA for many years and has been active in the organization since joining. Jim has been with Cacique for 4 years and has 40 years of experience in the industry. We are pleased that Jim has joined us as a Director of the CCBA.
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I will store the items and take them to the race with me on
the day of the race. If you need to speak to someone at
Challenge in San Leandro regarding shipment, ask for Ernie
Garcia at (510) 351-3600. Please have the samples arrive
by Tuesday, September 20. Thank you for your help and
please email me if you are donating product, would like
to assist in working at the booth, or help in some other
way. My direct number is (925) 361-4406. For those of
you that would like to participate in the 5K walk/run,
you may receive more information at info@sfkomen.org.
Thank you for you consideration and I hope to hear from you!
2006 CCBA ANNUAL CONVENTION
On May 4, 5 and 6, 2006, the surf will definitely be
up in Huntington Beach, pulled ashore by the rising tide
of enthusiasm for the California Cheese and Butter Association's
Forty-First Annual Convention.
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Forty-one years is a solid record. 1964! It was a leap year.
The Winter Olympics were held in Innsbruck, the Summer Games
in Tokyo. Lyndon Johnson was re-elected President and America's
involvement in Southeast Asia increased. Mary Poppins, Goldfinger,
Viva Las Vegas, Dr. Strangelove, and A Fistful of Dollars were on
at the movies. On our radios and LP turntables we listened to
Twist and Shout by the Beatles, Under the Boardwalk, You've Lost
That Lovin' Feeling, and I Want to Hold Your Hand. And the
California Cheese and Butter Association held its First Annual
Convention.
The music, the theme (in 1964 it was the Beach Boys singing, I
Get Around), and the excitement all continue in May, 2006 at the
Hilton Waterfront Beach Resort in Huntington Beach, when the
Convention theme will be, appropriately, Catching the Wave!
Between trips across the Pacific Coast Highway to the beach to
Catch the Wave, and golf outings at nearby Mile Square Golf
Course (bring your handicap and your clubs) Craig Nelson of
Mission Controls Automation will speak about the Bioterrorism
Act of 2002 and the requirements it puts on our CCBA members
for compliance.
Other topics will round out a spectacular ride: sanitation topics,
packaging and HTST talk, and a roundup of the State of the Industry.
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All in all, it's going to be a professionally run, professionally interesting, and personally gratifying experience. Just don't forget your sunscreen.
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