SUSAN G. KOMEN
RACE FOR THE CURE


By: Tom Ditto
Challenge Dairy Products, Inc.
CCBA Past President


On September 7, 2003 the Susan G. Komen Breast Cancer Foundation held its 13th annual Komen San Francisco Race for the Cure. Breast cancer will kill over 4,000 women in the State of California this year alone. This event is an opportunity to raise support, awareness and funds to fight this disease. The CCBA is very proud to be part of the San Francisco Race that hosts over 10,000 individuals either entering the race or simply attending the Race Exposition and joining the Race Day festivities.

The CCBA has hosted a booth at the race for the last four years. The booth proudly displays the sign of the association and volunteers from our group hand out cheese portions, recipes, butter coupons, and magnets. This year a few of our member companies donated over 6000 items that were an important part of our booth and the overall event. Thank yous go out to Boggeri Sales & Marketing, Challenge Dairy Products, Inc., John J. Wollak Company, Inc., Lifeline Food Company, Inc., Masson Cheese Corporation, Pacific Cheese Company, Inc., Sonoma Cheese Factory, Saputo Cheese USA Inc., and Tillamook Food Sales, Inc. for their support of items. Special thanks also goes out to Linda Viegas of Churny Company Inc. who donated her Sunday morning to come out and be part of the event by handing out these items.

The Newsletter of the California Cheese
& Butter Association


ISSUE 23 OCTOBER 2003
Lisa Waters, Editor


This years’ event was moved to Crissy Field, adjacent to the Presidio from past years at Golden Gate Park. I felt the change made for a nicer venue as the event was near the base of the Golden Gate Bridge with just wonderful views of Alcatraz, the Bay and back into the city with the Palace of Fine Arts in the foreground of the view. The weather could not have been better as September is one of the best months to be in San Francisco Overall the sights and event were just spectacular and something that I hope all of you can some day come to the event and enjoy. I will bring pictures to the next convention so you can all share the success of our Association in supporting the Race for the Cure.


WINE BY THE BAY

In August, the CCBA participated in Wine by the Bay benefiting San Francisco’s Fort Mason Center. Over 5,000 people gathered at Fort Mason to sample wines from 227 wineries as well as cheeses from several of our member companies. Special thanks to Andy Ciontea of Rondele Specialty Foods and Len Waters of Saputo Cheese USA Inc. for donating cheeses and for working the event. We’d also like to thank Chris Dinsdale of Tillamook Food Sales, Inc. for the generous donations.





CCBA HOSTS MILK CARTON BOOTH

California Cheese & Butter Association member companies participated in the “Milk Carton” demo booth at the L.A. County Fair, September 12 – 28, 2003. The milk carton-shaped booth in Fairview Farms was very popular and attendees lined up to receive their free samples!

CCBA members were able to offer free samples of their products, plus coupons and recipes to many thousand appreciative consumers attending the fair. CCBA member companies showcasing their products included BelGioioso Cheese, Cabot Creamery, Cacique USA, Challenge Dairy Products, Inc., Churny Company Inc., DPI West, Horizon Sales Corporation, Irish Dairy Board, Karoun Dairies, Masson Cheese Corporation, Norseland Inc., Ralph’s Grocery Company, Rondele Specialty Foods, Saputo Cheese USA Inc., Sonoma Cheese Factory, and Tillamook Food Sales, Inc.

Attendance for the event was 1,300,386. Four single day attendance records were set during the Fair including on opening day when 133,699 guests passed through the gates for just $1 admission.

UPCOMING EVENTS

Holiday Luncheon
This December, the CCBA is planning to host another holiday luncheon at Club 33 in Disneyland. Stay tuned for more details to be sent in the next several weeks.

2004 CCBA Convention April 22, 23, 24
Mark your calendars now for CCBA’s 2004 Convention being held at the beautiful Rancho Las Palmas Marriott in Rancho Mirage, California. For further information, visit our website at www.cacheeseandbutter.org.


UAL PROVIDES A WEALTH OF
VALUABLE BENEFITS & SERVICES

United Agribusiness League, founded in 1980, is a multi commodity non-profit agricultural trade association. The League has become the catalyst to unite all sectors of the agricultural industry by providing economic solutions and benefits. Financial services for agribusiness employers are provided through the California Agribusiness Credit Union (established in 1936). CACU (nearly 7,000 members strong) originally began as the Challenge Dairy Credit Union.

Some of the other employer benefits are:

California Roster & Government Guide
Computer software training (1 complimentary class)
Crime Prevention Task Force (Agricultural Crime)
Directory: UAL's membership
Entertainment travel discounts
Insurance: Worker's compensation, property & casualty programs, life and financial services
Internet homepage
Legal counsel discount
Legislative advocacy
Meetings: Issues of impact in your local area
Networking opportunities
Scholarship programs
United Agricultural Benefit Trust (UABT)
Web design and hosting, digital marketing & technology management

An exclusive benefit UAL provides is the United Agricultural Benefit Trust. Established in 1983, UABT is recognized as the premier health care plan exclusively for agricultural employers. Managed by a Board of Trustees, made up of industry leaders, UABT is not an insurance company, but rather an ag employer's health care "co-op" that operates on a non-profit basis for the exclusive benefits of its participants.



An additional key benefit is United Agribusiness Insurance Services, a fully owned subsidiary of UAL. UAIS provides risk management solutions for agricultural loss exposures. By combining loss control with insurance products, UAIS is able to achieve the appropriate balance between price and protection.

For detailed information on any one of the League's benefits, please feel free to contact UAL's Director of Member Services, Donna Bares at (800) 223-4590.


2003 - 2004 CHEESE BLOCK MARKET FORECAST

Here is our updated formula-driven block market forecast based on Class III milk futures closing prices of September 26, 2003:

November ’03     $1.430
December ’03     $1.364
January ’04     $1.315
February ’04     $1.275
March ’04     $1.275
April ’04     $1.275
May ’04     $1.275
June ’04     $1.350
July ’04     $1.384
August ’04     $1.415
September ’04     $1.455
October ’04     $1.377

Obviously, blocks are in balance with the price stuck at $1.60 for 6 weeks and counting. It does not appear that the market has the legs to climb higher, however. Milk production rallied a bit, surprisingly, this summer but the herd definitely continues to shrink. Longer term, the question remains if typical productivity gains will offset the lower cow numbers.


Meanwhile, retail cheese sales continue to post small year-to-year gains and the foodservice sector is finally recovering. The futures market predicts a typical fourth quarter decline in the block market, but no crash is in sight. Supply and demand fundamentals would appear to support continuing strong prices.

HORIZON SALES CORPORATION
RECEIVES AWARD

At the annual Monterey Provisions Food Show held in San Diego, Horizon Sales Corporation was honored as the supplier of the year. Denise Stevens, Horizon Sales Account Executive responsible for Monterey Provisions, accepted the award for exceptional performance by a supplier at the vendor appreciation dinner on Monday, September 22.


Any misspellings or misinformation are the sole responsibility of the editor. Suggestions, additions, or comments are very much appreciated.


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