A Letter from
Happy 2005! January and February are flying by so fast the recent
holiday season seems like a distant blur. Two Thousand Four was
a fantastic year for me and the California Cheese and Butter
Association. I hope 2004 was a great year for you and that 2005
is even better.
A lot has happened in the CCBA over the past several months.
Let’s take a brief look at some of the events:
Most recently, on December 9, 2004 we had our Third Annual
Holiday Meeting at the prestigious Club 33 in Disneyland.
We had 24 people sign up for the breakfast. This was the
largest and most successful holiday event on record.
Based on member response we are expecting even more participation
in 2005. Additionally, we will go back to a luncheon format
rather than the breakfast meeting we tested in 2004.
A special thanks goes out to Terry Fyffe and the Churny
Company for making this beautiful facility available to the CCBA.
I want to take this opportunity to welcome Jennifer Mullen as
our newest officer in the CCBA. Jennifer accepted the appointment
as Treasurer at a recent Board of Directors meeting in Southern
California. Jennifer has been a member of the CCBA since the
early 1980’s and has been on our Board of Directors for five
years. She worked actively on various committees and she was
chairperson for our Monterey Convention in 2003. Jennifer is
currently the Executive Director for the Modesto Convention
and Visitor’s Bureau and she continues to be very active in
the Cheese and Butter industry as a marketing consultant.
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The
Newsletter of the California Cheese & Butter Association 
MARCH 2005 Lisa Waters, Editor Another special thanks goes out to Joanne Mesta for her years of service as the Treasurer for the CCBA. Joanne will be missed at our meetings. Joanne volunteered to be our full time Treasurer and she did a fantastic job as Treasurer for seven years. Joanne has been awarded a lifetime membership in the CCBA and will continue to be active in the CCBA. Heather Holtslander of Select Trade Sales and Marketing was appointed to the CCBA Board of Directors representing Northern California and unanimously approved. Heather has been a member of the CCBA for several years and has been active volunteer since the very beginning. Heather has been in the perishable food industry for her entire career and has a wealth of knowledge and energy to share with the CCBA. We are very happy to have Heather as a member and as a Director of the CCBA.
Renae Nelson of Mission Controls College of Automation was appointed
to the CCBA Board of Directors representing Southern California
and approved. Renae has been a member of the CCBA for many years
and has been active in the organization since joining. Renae
has been with Mission Controls since it’s founding in 1987.
Renae actively participates in many associations and we are
pleased that she has joined us as a Director of the CCBA.
Membership -- We are in the middle of our 2005 Membership Drive
and we are doing quite well, thanks to the efforts of Barry Zuroff
and strong member’s support. Barry is our First Vice President
and 2005 Membership Chairperson. He reports that we have 39 member
companies (2005 objective 60 member companies) and 20 associate
members (2005 objective 33 associates). We are well on our way
to reaching our 2005 goals but Barry is encouraging all members
to get involved in this important part of our proud organization.
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He operated McColl's Dairy in Redding, now owned by Crystal Cream and Butter Company in Sacramento. Others will include David Jacks, who developed Monterey/Jack cheese. Dr. O'Donnell will describe creation of The California Dairy Research Foundation in 1988 by dairy producer and processor groups wanting to increase support for research. More milk than ever before created a saturated fluid milk market, and forced the search to use latest technology to create value-added products. Peggy Biltz will describe new research on value of dairy foods, going beyond osteoporosis prevention, to cancer, hypertension, and weight management. Dr. German will report about the butter research; Bud Tuohy of Challenge Dairy Products Inc., about the butter market. Jim Taylor, Cacique Inc., will summarize the cheese report. David Viviani, Sonoma Cheese Company, is chair of the convention. Don Crabtree is CCBA president. David Freedheim, past CCBA Honoree, will be the Master of Ceremonies. Registration begins Thursday, April 21 at 3:00 p.m. Dinner will be on your own that evening. Friday night, a special 1965 theme dinner is planned. A dinner at Sebastiani Winery for recognition and awards ends the meeting Saturday. To register, call 925-672-8255 or visit the CCBA website at www.cacheeseandbutter.org. The CCBA now accepts credit cards!
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