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CCBA CONVENTION
April 22, 23, 24, 2004
Rancho Las Palmas Marriott
Rancho Mirage, Ca
The California Cheese & Butter Association will hold the 39th Annual Convention
April 22, 23, 24, 2004. This exciting industry event will take place at the
beautiful Marriott Rancho Las Palmas Resort & Spa in Rancho Mirage, California.
The resort offers 240 acres of early-California charm among tranquil lakes and
gardens and is located across the street from “The River” shops, theatre, and
restaurants. Amenities include:
- 450 deluxe casitas overlooking the golf course
- 27-hole championship golf course
- 25 court tennis complex
- 3 swimming pools and recreation complex
- 4 restaurants and a full bar
- Gift shop, tennis shop, golf shop and hair salon
- 20,000 sq. ft. European Spa with 26 treatment
rooms
Convention Costs
Convention packets have been mailed. Space is
still available. Registration information is also available online.
| CCBA Member |
$425 |
| Spouse/Guest |
$325 |
Registration for the convention must be submitted and paid in full no later than April 9, 2004.
If you have questions, did not receive your packet or would like additional copies, please call
Lisa at the CCBA office at (925) 672-8255 or email
director@cacheeseandbutter.org
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The
Newsletter of the California Cheese
& Butter Association
MARCH 2004
Lisa Waters, Editor
Hotel
The above costs are for the convention only. Please make your hotel reservations directly
with the Rancho Las Palmas Marriott. Make your hotel reservations by March 20, 2004 to
ensure availability. The hotel telephone number is (760) 568-2727 or toll free at (800) 458-8786.
You may also fax your reservation form to (760) 568-5845.
Speakers
The theme of this year’s convention is “Moooving Forward” and the committee has planned an
interesting business meeting. Rod Crossley will speak on the current organic trends and
what it takes to become certified; Neville McNaughton is going to speak about the
appellation of control and the ongoing battle of the country of origin with names,
for example Greece and the name Feta; David Leonardi from Wisconsin Milk Marketing
Board will present Fresh Point and the current scan data info, and Jim Taylor of
Cacique is going to present the Cheese Report. Bill Goodrich, of United Agribusiness
League, will be on hand to discuss the many benefits of CCBA’s affiliation with UAL.
Golf Tournament
Along with an educational and informative business meeting, there will be an afternoon
golf tournament for novices and experienced golfers at the 27-hole Ted Robinson-designed
golf course at the Marriott. The tournament will take place Friday April 23 in the
afternoon. Cost to golf is $95.00 per player. Get your clubs ready and come out for a great time.
Meals and Entertainment
Thursday April 22 Welcome Reception
Enjoy the beautiful desert sunset while catching up with old friends and acquaintances.
Refreshments and appetizers will be served. Dinner will be on your own.
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Friday April 23 “Pirate’s Booty”
Wear your favorite pirate costume for the “Pirate’s Booty” and look forward to an
exciting evening. Enjoy dinner, dancing, and an evening of fun!
Saturday April 24 Dinner/Dance
Start the evening at the President’s cocktail party and preview a wide variety of
unique items for the silent auction. Then enjoy fine cuisine and the music of
"Wayne Foster Entertainment". The band will entertain the group during dinner,
and will play dynamic, dance music from all eras until 11:00 p.m. Their extensive
musical repertoire and extraordinary level of talent easily invoke energy that
appeals to all ages. Their signature continuous musical entertainment format
and knowing when to play each style of music are seemingly small factors, but
they make the difference between playing just music and creating a sensational
evening.
Don’t miss out. Sign up for the convention today. Remember to book your room
reservations directly with the Marriott by March 20, 2004 to ensure availability.
We look forward to your participation in the 2004 convention. Please contact
us with any questions at (925) 672-8255.
WE NEED YOUR HELP WITH DONATIONS FOR THE CONVENTION
We are in need of silent auction donations for the convention. If you have items
to donate, please contact Renae Nelson by April 5, 2004. Renee can be reached
at 949-477-2228 or fax 714-437-1187. Your donations may be brought directly
to the convention or may be sent to:
Mission Controls
Attn: Renae Nelson
3160 Pullman Street
Costa Mesa, CA 92626
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Cheese and butter donations are also needed for our events.
If you plan to donate
items, please send them in “CCBA” labeled boxes to:
DPI-West
601 Rockefeller Avenue
Ontario, CA 91761
909-975-1019
All donations must be received at DPI West no later than April 16, 2004. Thank you for your help!
CCBA’S HOLIDAY LUNCHEON
On November 17, 2003, CCBA members and their spouses met at Disneyland's
private restaurant, Club 33, to celebrate the holiday season and catch
up on recent association events. After a delicious buffet lunch, a
short business meeting took place. Sean McFaul and Terry Fyffe updated
the group on the 2004 convention being held April 22-24 in Rancho Mirage.
Jim Dekeyser spoke about the Southern California strike.
MARK YOUR CALENDERS NOW!
CCBA will be hosting a December 9th holiday breakfast meeting at Club 33
followed by a play day at Disneyland and California Adventure. We are
limited to a maximum attendance of 40 people so if you’d like to attend,
call our office at 925-672-8255 or email
director@cacheeseandbutter.org.
Special thanks goes to Terry Fyffe for reserving Club 33 and for all of
his hard work on these events!
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UNITED AGRIBUSINESS LEAGUE BENEFITS
CCBA's alliance with the United Agribusiness League continues to bring added
benefits to our membership. CCBA members and their employees may access a
variety of services and benefits such as:
- Reduced admissions to all major theme parks such as Disneyland,
Universal Tours, San Diego Zoo, Sea World, Knott's Berry Farm and other popular attractions.
- Scholarship program open to any student pursuing a degree in Agriculture.
- The League has given out more than $400,000 in educational grants since the program's
inception in 1989.
- Political representation in Sacramento and Washington, D.C. on all agricultural issues and concerns.
- Complimentary computer training and substantial discounts on all classes from New Horizons,
the largest computer training company in the world.
- Information contained in UAL's newsletters, directories, and brochures
including United Agribusiness News, Ag News & Views, Ag Crime Prevention News and Healthy Times.
- Financial services through the California Agribusiness Credit Union, including
low-cost money transfers to Mexico and 40 other countries.
- Internet solutions for agribusiness companies entering the world of e-commerce.
Web design and marketing services offered through AgriNet, Inc.
If you would like further information, contact Martin Ledezma at 800-223-4590 or visit
www.ual.org.
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Welcome New CCBA Members
Atalanta Corporation – Gaby Gaiz (Principal) Staffan Juelsson (Associate)
BelGioioso Cheese, Inc. – George Scott (Associate)
Mozzarella Fresca – Jeff Strah (Principal)
Norseland Inc. – Paul Sullivan (Associate)
Packaging Technologies – Mark Austin (Principal)
Santee Dairies – Paul Bikowitz (Principal)
CCBA MILK CARTON BOOTH
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The L.A. County Fair has asked our Association to participate in the
Milk Carton booth at the fair being held September 10 -September 26, 2004.
Please contact Lisa Waters at (925) 672-8255 or by email at
director@cacheeseandbutter.org
if your company is interested in participating.
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Any misspellings or misinformation are the sole responsibility
of the editor. Suggestions, additions, or comments are very much appreciated.
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