CCBA MOOOVING
Forward
in 2004
By: Chere' Hedges

This year's California Cheese and Butter Association Conference was held at Rancho Las Palmas Marriott in Rancho Mirage April 22 - 24th. Topics that were discussed: Do's and Don'ts of Organics, L.A. County Fair, Country of Origin, Current Trends in FDA Regulatory Affairs, A Live Fresh Mozzarella Presentation, Tracking the Trends, and a panel discussion on Cheese As An Ingredient.

High points from the Do's and Don'ts of Organics was learning how labeling needs to be handled in order to call a product organic according to the FDA. In order to label a product Organic, 95% of the ingredients must be organic. Only with a 95% organic item are you able use the FDA seal and the Organic seal on the products. A Made with Organic item must contain 70% organic ingredients. You cannot use any seals but can say "Made with Organic . . .". Lastly, anything made with less than 70% or that has an ingredient that is prohibitive, is not to be classified as organic. There is a national list that has been reviewed by a board that classifies whether an ingredient is prohibitive. Organic products are a $15 Billion industry in the United States. 30% of the business comes from fruits and nuts and 70% is comprised of processed items such as milk, cheese and canned goods.

Country of Origin has been a hot topic the past couple of years. Many countries have been trying to claim the name of their cheese and not let it be used in other countries than their own. Examples are Feta and Parmesan. Many believe that the name Feta can only be used if the product is made is Greece. Some associate this like wine.

The Newsletter of the California Cheese
& Butter Association


JULY 2004
Lisa Waters, Editor

Wine has a name based upon the region that it comes from. Cheese has been an exception because when people Moved from other countries, they brought the recipe with them and began reproducing what they had back home. Instead of calling the cheese by a different name, they brought the name along as well. Some argue that these people who are making cheese from a new location have muddied the waters and not making quality product that is the same as when it began. This will continue to be a heated topic for the next couple of years when a decision will be made.

The CCBA's focus this year is to continue to be active in the legislative process on California related topics that pertain to the dairy industry. They will be promoting interest in Dairy Science through the scholarship program, and will work with its members to build awareness in this category through education, promotion, and marketing events.

Dates to Remember
2005 Convention April 21, 22, 23

Don't forget to mark your calendars for CCBA's 2005 Convention being held at the beautiful Lodge at Sonoma in Sonoma, California. David Viviani (Sonoma Cheese Company) will chair the event. The convention committee will be selected soon!.

If you're interested in seeing what the Lodge at Sonoma resort has to offer, visit our website at www.cacheeseandbutter.org and click on the "Events" button for a look at the Lodge's website!




CCBA’S HOLIDAY BREAKFAST
Make Your Reservations Now!

CCBA will be hosting a December 9th holiday breakfast meeting at Club 33 from 8:00 a.m. - 10:00 a.m. followed by a play day at Disneyland and California Adventure. Children are welcome to attend the breakfast. The cost of the event, which includes breakfast and entrance to both theme parks, is $99.00 per person. We are limited to a maximum attendance of 50 people so if you'd like to attend, please call our office at 925-672-8255 or email director@cacheeseandbutter.org. Once your space is confirmed, complete the attached registration form and mail it with your check to our office address noted on the attached registration form.

If you're planning to stay the night in the area, here are the names and telephone numbers of a few local hotels.

  Disneyland Hotel
Grand Californian
Paradise Pier:
714-956-6425
  Anaheim Hilton: 714-740-4321
  Anaheim Marriott: 714-750-8000

Welcome CCBA's New Board Members

Please join us in welcoming our 2 new CCBA board members, Chere' Hedges and Bud Tuohy.

Chere' Hedges  Chere' and her husband John live in the Sacramento area. Chere' has 2 stepchildren, Brooke and Joseph, and a dog named Savannah. Chere' graduated from Cal State Chico with a B.S. degree in fashion merchandising. She was a buyer and category manager at Fleming GMD - West for 8 years, a marketing manager for Java City for 2 years, and has been the category manager at Tony's Fine Foods for the past 3 years.


Bud Tuohy  Bud and his wife Karen make their home in Pleasanton. Bud and Karen are "empty nesters" and enjoy "hangin" around the house with family and friends. Bud has been in the consumer packaged goods industry for nearly 35 years. Bud worked in the food brokerage business for 7 years and for Colgate Palmolive Company for 8 years. The last 20 years have been with Challenge Dairy Products, and he has been the Vice President of Retail Sales since 1997.




CCBA MILK CARTON BOOTH

As you know, our Association is planning to participate in the Milk Carton demo booth at the L.A. County Fair. The Fair will be held September 10 - 26, 2004. CCBA member companies participating are:

September 10  Cacique Inc.
September 11  Cacique Inc.
September 12  Cacique Inc.
September 13  Norseland, Inc.
September 14  Rondele Specialty Foods
September 15  Challenge Dairy Products, Inc.
September 16  Cacique Inc.
September 17  Cabot Creamery
September 18  Open
September 19  Open
September 20  Tillamook Food Sales, Inc.
September 21  Churny Company
September 22  Masson Cheese Corporation
September 23  Open
September 24  Open
September 25  Cacique Inc.
September 26  Cacique Inc.

There are several openings still available. If you are interested in featuring your products, please contact our office as soon as possible at (925) 672-8255.




W. Douglas Johnstone-California Cheese & Butter Association Scholarship Program

The CCBA maintains a scholarship fund that was established in 1980. The scholarship fund supports scholarships to students engaged in dairy related studies at University of California at Davis and at California Polytechnic University at San Luis Obispo.

We would like to thank all of the companies for their generous contributions. Since 1999, donations have been received from:

Arla Foods, Inc.
Churny Company
Farmdale Creamery, Inc.
Greenberg Cheese Company
John J. Wollak Co., Inc.
Lee & Associates, Inc. Marketing
Norseland, Inc.
Pacific Cheese Company, Inc.
Rondele Specialty Foods
Rumiano Cheese Company
Sonoma Cheese Company
Talamo Foods, Inc.
Tillamook Food Sales, Inc.

With the rising cost of tuition, books and activities, it is now more important than ever to maintain the scholarship program so we can award these deserving students and keep them involved in our industry.

If you are interested in making a contribution to the CCBA scholarship fund, checks can be made out to California Cheese & Butter Association and mailed to:

Joanne Mesta, CCBA Treasurer
67 Alta Vista Way
Daly City, CA 94014

The CCBA is a "Tax Exempt Organization 501 C 6". All donations are greatly appreciated!


Congratulations to
Anthony (Tony) and Geneva Ricci who celebrated their 60th wedding anniversary on July 9, 2004!



Any misspellings or misinformation are the sole responsibility of the editor. Suggestions, additions, or comments are very much appreciated.


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