2002 Annual Convention The 37th Annual Convention of the California Cheese & Butter Association was held April 25-27, 2002 at the Temecula Creek Inn, in the heart of the Southern California wine country at Temecula, California. The convention's theme was "A Bridge to the Future", and several featured guest speakers shared their forecasts for change in the dairy industry. Joe Paris, a dairy consultant for Joseph Gallo Farms, spoke on "Milk, the Herd and the Future". Kimberly Cruelle from Trader Joe's shared her chain's unique approach to retailing cheese and butter products. Kathy Wadham and Tricia Bassett, representing the L.A. County Fair, outlined exciting promotional and educational opportunities to reach consumers of today and tomorrow (the kids!) at their hugely popular event. Barbara Reed from the University of California shared her fascinating market research of consumer attitudes, and perceptions toward artisan cheeses and the specialty cheese category. Sylvia Newton Robbins of Focus Solutions gave the membership many excellent techniques for embracing change and profiting from it. |
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The
Newsletter of the California Cheese & Butter Association
ISSUE 23 MAY
2002 Additionally, members David Viviani (Sonoma Cheese Factory), Mac Moore (Cacique USA) and Tom Ditto (Challenge Dairy Products, Inc.) presented various cheese and butter industry updates. Web designer Patricia Walsh led the members through the new and improved CCBA website (www.cacheeseandbutter.org) and took suggestions for further enhancements.
The highlight of the convention occurred at the Saturday evening formal dinner dance when Ken Hanshaw, formerly of Ralph's Grocery Company, was honored with the CCBA "Hall of Fame" award. Ken was recognized for his outstanding career at Ralph's, his influential role in opening CCBA membership to retailers, and for being an incredible mentor to many CCBA members and others throughout the dairy industry.
The usual opportunities for informal networking and relaxation were present to balance the business sessions. Callaway Coastal Winery hosted a gala reception that paired excellent cheeses, foods and wine. Friday's dinner event featured great turn of the century (1900) costumes, befitting historic Temecula, and Saturday's silent auction was a great success in raising money for the CCBA scholarship fund.
At the close of the convention Jennifer Mullen (California Milk Advisory Board), CCBA's 2003 Convention Chair, announced the dates and site for next year's convention.
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Cheese Prevents Cavities BOSTON - Researchers at the Forsyth Institute have reported that cheese can actually prevent dental cavities. It's a complex molecular ballet, involving the calcium in cheese, an increase in saliva from chewing, and the ability of cheese to restore depleted enamel. The Boston researchers reviewed a quarter-century's worth of dental research on the effects of cheese, including one study showing cheese eaters had 71 percent less damage to their enamel over time. "We eat a mixture of foods, and in the foods there are good factors and harmful factors," said biochemist Shelby Kashket, an investigator at Forsyth and an author of the study, published in the April edition of the Journal of Nutrition Reviews.
 2002 - 2003 CHEESE BLOCK MARKET FORECAST Here is our latest block market forecast based on Class III milk futures closing prices of May 3, 2002:
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The futures market has adjusted, of course, since our February Moos forecast. It now reflects the current abundance of milk in lower near term prices, yet the traders still call for a peak in September of just less than $1.50/lb. Longer term, the forecast is virtually unchanged. If we avoid extended periods of extreme summer heat and the economy remains somewhat "cool" look for lower prices. The market appears to be betting on some fairly typical summer heat - nothing too extreme - and a good economy. The effect of significant added cheesemaking capacity coming online soon in California remains to be seen.
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CCBA Welcomes Our New MembersFoodMastersJim Hardie - Principal Foster Farms Dairy Mike Zanos - Principal Monsanto John Gruenstein - Principal Wisconsin Milk Marketing Board Jim Lowes - Principal  ACDI/VOCA is recruiting individuals with Cheese and Butter experience to do short-term overseas assignments and they pay all expenses. ACDI/VOCA is a nonprofit, international development organization providing high-quality technical expertise at the request of agribusiness for both private and government agencies abroad. ACDI/VOCA's mission is to recruit highly qualified specialists to provide the technical assistance needed by the requesting overseas organizations. Assignments typically range in length from 2 to 4 weeks. ACDI/VOCA makes all the logistical arrangements and pays all expenses including travel, living costs, and medical insurance. Volunteer specialists contribute their time and expertise. |
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If you are interested please complete the on-line volunteer application at www.acdivoca.org so your name and skills can be added to their national volunteer/consultant database. Please include a resume or CV. This enables them to contact you regarding future projects that match your interests and expertise For further information, please contact Kent Ayers at kayers@acdivoca.org or (800) 556-1620. Any misspellings or misinformation are the sole responsibility of the editor. Suggestions, additions, or comments are very much appreciated |
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