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The Newsletter
of the California Cheese & Butter Association
Volume 5 Issue 5 August, 1997 There also was a wonderful and sad memorial in honor of Doug Johnstone, who passed away last year, lead by David Freedheim. Please join us next year at the spectacular L’Auberg Del Mar in lovely Del Mar, California . The conference dates are April 23-26, 1998. Please contact Jean Hendrix for more information at 800.637.7262. California Cheese & Butter Association also has a new slate of officers and some new board members. The officer terms are two years. The Mooos would like to welcome! President; Rob Willardson of Schreiber Foods, 1st Vice President; Dick Scola, 2nd Vice President; Jean Hendrix of Masson Cheese Corp., Treasurer; Tom Ditto of Challenge Dairy products, and Ritz Guggiana of Ritz Food Service is our Past President. Our Northern California board members are; Michael Boggeri of J. Boggeri Co., Inc., Joanne Mesta of John J. Wollak Co., Inc., and Jeff Strah of Sorrento Cheese Company. The Southern California board members are; Darcie Gettings of Sargento Foods, Inc., Judy Norton of Norseland, Inc., and Lori Soto of Rondele Foods. These are new terms for Jeff Strah and Lori Soto…Welcome and congratulations to all! We also have formed three committees for the year. The Fund Raising Committee will be chaired by Lori Soto available at 562.930.0174. The Education Committee will be chaired by Michael Boggeri who’s office number is 415.499.7667 and the Membership Committee will be chaired by Tom Ditto available at 510.351.3600. Please, if you have any ideas, contributions, or knowledge to share, we would welcome it. Contact the chair person of the committee you are interested in. This association really needs the support of its members! |
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| MORE CHEESE!!
Per capita cheese consumption in the US hit a record 27.73 pounds, up almost half a pound
- about 1.7 percent - from 1995’s record per capita consumption of 27.26 pounds,
according to preliminary estimates released by the US Department of Agriculture’s
Economic Research Service. Thank mooo to The Cheese Reporter for this information. WATER BEDS WORK! In our February edition of Mooos we ran a story that said a Dutch factory was making water beds for cows. Now we have reports from England that "cows that sleep on water beds are happier and produce more milk", according to a farmer whose animals have been lying in luxury for three years. Milk yields are up about 7 per cent and vet bills have been slashed. They no longer see the damaged knees and hocks, cut teats and bruised shoulders that the cows used to suffer. This farmers biggest savings has been on straw, cows using the beds no longer need straw! Thank mooo to the London Times via the web for this story! SONOMA CHEESE FINISHES GREAT RACE!! Sonoma Cheese Factory’s 1931 Ford AA 1 -1/2 - ton truck successfully finished the MBNA American Great Race XV - a cross country vintage car rally - early this month. The truck which carried David Viviani, proprietor, Sonoma Cheese and his son Peter, didn’t win any money but the novelty truck did attract a lot of attention! The Vivianis drove about 400 miles a day and went through 14 states. Along the race route the Vivianis handed out ¾ -ounce Hot Pepper Jack, cards with recipes on one side and truck information on the other, and visitor guides to Sonoma! Way to go!! The Mooos thinks this was a very creative and fun marketing. Thanks to The Cheese Reporter for the details! YA-MOOO FOR CMAB!!! The California Milk Advisory Board has won TWO NATIONAL AWARDS!! The first award, called a Silver Anvil award was for its ongoing campaign to educate Asian-Americans in California about the nutritional benefits of milk and other dairy products.. The award was presented by the Public Relations Society of America. The second award, known as the "EFFIE", was given for Real California Cheese and the Asian-American program by the American Marketing Association. The Mooos and all its members send CONGRATULATIONS to CMAB!!!
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VERY SAD MOOOS
The Mooos is very sad to report the Russ Cavanagh passed away in his sleep
recently. Russ was a pioneer of Besnier USA and will be greatly missed. Our thoughts and
prayers are with his family. A memorial fund has been set up for Russ at the: Contra Costa Food Bank If anyone would like to send a card to the Cavanagh Family please call this office for the address. WEB ALERT!! California Cheese & Butter Association has had over 1200 visitors to its website! The email and guest book requests are out numbering the phone calls that come into the office! If you have not checked us out, get connected at www.cacheeseandbutter.org. If you are a member and have not posted your business information on our member directory service, please do so. This service is available through our web designer for $25.00 a year. Your company does not have to have a website for this service. You can put up (on the web page) your business address, logo, phone, fax, contact, and up to 25 words about what services your company provides. This is a great deal!! Where else can you buy an ad for $25.00! For more information or to sign up, contact:
Your business logo should be on an IBM pre-formatted disk. This service is also available to other cheese and butter organizations that we work with! Please feel free to call our office for any reason. California Cheese &
Butter Association Any misspellings, misinformation, or great
copy, are the sole responsibility of the editor. Suggestions, additions, or comments are
GLADLY received. I would appreciate anything mooosworthy!! |
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THE
MOOOS is pleased to report that the 32nd California Cheese & Butter
Convention, "California The Golden Marketplace" at Silverado Resort, Napa,
California was a great success. The speakers were excellent. Topics varied but, all
concentrated on how to promote, sell and position cheese and butter for the current
90’s trends. Jerry Anne Di Vecchio, the Food editor for Sunset Magazine, spoke
about her subscribers trends towards home meal replacement and easy ethnic. Jeff
Manning, from the California Fluid Milk Processor Board, caught us up to speed on the
delightful "GOT MILK?" campaign and Nancy Fletcher, Director of
Communications at the California Milk Advisory Board presented the "IT’S THE
CHEESE!" campaign for the 1997 year along with some wonderful future plans.
Then John Bruhn Director of Dairy Research Information at U.C. Davis, did a short
cheese and butter grading course that was very educational for the attendees. Keep your
eyes out in The Mooos for more information about grading. Dr. Christine Bruhn,
who is trained in consumer behavior, food science, and consumer economics and teaches at
U. C. Davis, shared with us what consumer studies have found out. Stay tuned to The
Mooos for more information about that! 