• Lidija Davidson – Marketing Strategist and Product Innovator
• Dr. Bruce L. Golden – Professor and Head, Dairy Science Department, California Polytechnic State University, San Luis Obispo
• Bob Reeves – Vice President, The Shelby Report
• Corporate Chef - UCLA Conference Center

Convention Schedule

May 3
11:00 a.m. - Annual CCBA Golf Tournament
Empire Lakes Golf Course, Rancho Cucamonga
May 4
12:00 noon - Welcome Lunch    
1:00 p.m. - Convention Opens - Business Session  
6:30 p.m. - Pirate's Booty Dinner - Costumes Recommended
May 5
8:00 a.m. - Breakfast    
8:30 a.m. - Business Session    
12:00 noon - Lunch
6:30 p.m. - Dinner and Awards
May 6
8:00 a.m. - Breakfast

If you would like to receive a convention packet, please email director@cacheeseandbutter.org.  Additional details on our program will be available soon.

Thank you to all who were able to join us for the 46th Annual CCBA Convention April 7 - 9, 2011 at the Claremont Hotel Club & Spa in Berkeley, California.

The weekend began with Thursday's golf tournament at the beautiful Blackhawk Country Club.  Guests were free to have dinner on their own that evening.

Following Friday morning registration and the welcome luncheon, the business meeting opened with the following speakers: Paul Wenger, California Farm Bureau Federation, Karen Christensen, Whole Foods, Scott Berger, Tony's Fine Foods, Stephanie Gallo, E. & J. Gallo Winery, Josh Thomsen, Claremont Hotel Club & Spa, Jeff Manning, Got Manning Consulting, and Ed Zimmerman, Pizza.com.  Friday evening's "Night at the Horse Races" was enjoyed by all.  Attendees bet on the horses in several races, enjoyed games and participated in the hat contest.

Saturday's speakers included: Jennifer Mullen, Modesto Convention & Visitor's Bureau, Judy Norton, Norseland Inc., Mac Moore, Cacique USA, Bud Tuohy, Challenge Dairy Products Inc., Jerry Dryer, Dairy & Food Market Analyst, Mark Mazur, Great Lakes Cheese Company, Dr. Joe O'Donnell, California Dairy Research Foundation, John Fiscalini, Fiscalini Cheese Company, Richard Parker, Creative Direction, Inc., and John Montandon, Say Cheese.

Darcie Gorman then announced the location of the 2012 CCBA Convention - UCLA Conference Center & Mountain Resort in Lake Arrowhead, California.   A hosted luncheon followed the business session, and guests were adjourned for a tour of the Pasta Shop with Juliana Uruburu.

Saturday evening's gala dinner included a live and silent auction, awards and dancing.  David Viviani was honored as the 2011 CCBA Hall of Fame and Lifetime Achievement inductee.  Scott Berger accepted the Company of the Year award on behalf of Tony's Fine Foods.  Mike Levy, Levy and Company, sang a few songs for the attendees.

Thank you to the following convention sponsors for their generous donations:

• Boggeri Sales & Marketing
• Challenge Dairy Products, Inc.
• David Viviani
• DCI Cheese Company
• Fiscalini Cheese Company
• Great Lakes Cheese Company
• Horizon Specialties
• Lactalis Deli US
• Norseland Inc.
• Pacific Cheese Company

Thanks to Bud Tuohy, Convention Chairman and his committee, Arleen Bandarrae, Gayle De Caro, Larry Eiffert, John and Heather Fiscalini, Pete Friedman, Maurice and Anne Goldman, Darcie Gorman, Mark Mazur, Jennifer Mullen, Robert Olynger, Jerry and Terre Simms, Michael Tsoules, David Viviani, and Len Waters for doing such a phenomenal job!

Celso David Viviani
2011 CCBA Hall of Fame/Lifetime Achievement Recipient

David has been involved with the California Cheese & Butter Association for over 30 years. He served on the Board of Directors for the past 15 years, and was the Association President from 2007 - 2010.  Mr. Viviani is the first recipient of the CCBA Hall of Fame and Lifetime Achievement Award for 2011.

Mr. Viviani was president and co-owner of Sonoma Cheese Factory for over 40 years.   Sonoma Cheese Factory, home of "Sonoma Jack", was established by his grandfather in 1931.  Mr. Viviani is a well known and highly regarded food professional who has vast experience marketing California specialty products locally and nationally.  He is extremely dedicated to his endeavors in the dairy industry.

In addition to his experience in local food production, marketing and distribution, Mr. Viviani has been involved with several other professional and civic organizations. In most organizations in which he has participated, he has risen to a position of leadership. He is past president or chairman of the U.S. Cheese Maker's Association, Dairy Council of California, California Creamery Operators Association, Sonoma County Harvest Fair, Sonoma Valley Visitors Bureau, Sonoma Valley Chamber of Commerce, and the Sonoma County Economic Development Board.

Tony's Fine Foods
2011 CCBA Company of the Year

The Perishable Foods Distribution Specialist Serving the Western United States Food Industry since 1934.

Old Fashion Service & Support

Tony's Fine Foods specializes in distributing fine quality Deli, Bakery, Food Service and Perishable products. Continuing our tradition of old-fashion service and support, our Customer Service Representatives, Sales Consultants, Product Specialists and Food Logistics Experts provide our customers with unequaled value. Our four warehouses provide storage of over 12,000 items in three different temperature zones and our state-of-the- art, center-divide climate controlled trailers allow us to deliver an assortment of products, cost-effectively on a single truck.